6 Apps for PR and Social Media Specialists

Public Relation and social media management is not an easy job. It has its share of highs and lows with the latter making what is already a difficult job even harder. But building and maintaining a positive image for a brand, company, or person is a constant challenge of finding opportunities to get your message out there. Here are some helpful apps to add to your go-to tools.

ClickToTweet
ClickToTweet is created to make sharing and promoting content from blogs or websites easier. The app is designed to allow users to control what message they wish others to share and generate customized links that are easy to share.

FlipBoard
Flipboard takes news aggregation to a new level. It serves as your personal magazine where you can keep track of content that you can read and share. It curates and even highlights headlines.

LinkedIn
Networking and meeting a lot of new people are all part of a typical day or week of PR work. Potential clients, journalists, and other work-related contacts are among the people you will likely to meet in various functions or events. The LinkedIn app makes it easier to stay connected and continue to engage with the people you meet over time.

Pocket
Pocket makes it easier to save content and videos to read or watch later. It can prove quite handy for busy professionals who may not always have the time to immediately read an article or story. It helps you save content that are relevant to your work or worth checking out.

Stream
As the name suggests, this app allows you to stream or watch live videos from anywhere in the world. It is a great way of broadcasting or sharing activities, events, and happenings in real time.

Upitch
Upitch is dubbed as the “Tinder for media relations”. You can share an interesting snippet of a story or announcement while journalists can sift through the stories until they find something that interest them.

Resolving Conflict and Avoiding Further Breakdown in Communication

There is no such thing as a conflict-free life. Everyone has to deal with misunderstandings at some point. While disagreeing with someone is par for the course, how you communicate differences in opinions or points of view can either defuse or escalate conflict. The way you communicate during disagreements can either ruin or build good relationships. Here are some positive ways to deal with arguments and conflicts that may help avoid further breakdown in communication.

1. Strive for calmness and clarity. Keep calm may seem like an unoriginal and most common advice you will hear. But it remains to be the pillars of successful conflict resolution. Lucky are those who can keep their cool and maintain a level head in the midst of arguments. If you want to resolve communication problems or full-blown disagreements effectively, strive to stay calm. Or at the very least, avoid saying anything you will regret later.

2. Listen, hear, and understand. Active listening is a communication skill that not many people bother to learn. The ability to really listen to what is being said, hear the message – spoken or not, and understand the context is a trait that can be a big help in handling conflicts.

3. Engage to resolve and not to escalate the problem. Standing your ground is a natural reaction, especially if you are convinced that you are right. Engaging in arguments when you are not ready to compromise will likely worsen the problem. Focus on resolution or solutions instead of winning an argument.

4. Keep the respect. You may not agree with someone, but it should not be an excuse to disrespect the person. You do not have to dislike the person just because you do not agree on issues. Keep the respect at all costs regardless of how you are provoked.

5. Be selective with your battles. Do not let yourself be drawn to needless conflicts. Sometimes you have to be selective of which battles you will spend your precious time and energy. If a potential conflict is brewing, quickly evaluate if you should engage or just let go. You might be surprised how liberating yielding or walking away can be.

6. Focus on the issue at hand. One of the surest ways to worsen an argument is to start digging issues from the past. Focus on the problem at hand and how you can resolve it instead of bringing up unresolved conflicts from the past that are not relevant to the conversation.