Resources

Communication

Difficult Conversations: How to Have Conversations that Matter the Most by Douglas Stone, Bruce Patton, Sheila Heen, and Roger Fisher

How to Win Friends and Influence People by Dale Carnegie

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston by Mark Goulston

Power Listening: Mastering the Most Critical Business Skill of All by Bernard T. Ferrari

The Definitive Book of Body Language by Barbara and Allan Pease

Public Relations

Crystallizing Public Opinion by Edward Bernays

For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations by Ronn Torossian

Multimedia Storytelling for Digital Communicators in a Multiplatform World by Seth Gitner

Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset by Daniel Diermeier

Spin: How to Turn the Power of the Press to Your Advantage by Allan Mayer and Michael Steven Sitrick

The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career by Rob Weinhold and Kevin Cowherd

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday